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“Make Your Content Like a Twinkie” – Talking Presentation Design with One of the Greats – Nolan Haims

By April 15, 2020 July 10th, 2020 No Comments

For those folks who are fortunate enough to be able to work in these challenging times, much of their time is spent staring at a screen in “meetings.” Many of these “meetings” involve what we can charitably call “presentations.” The chilling fact is that far too many folks are forced to endure presentations that look as if they were designed by sadistic engineers in a bunker in Seattle. The poor souls subjected to these onslaughts of bullet points, charts, and statistics almost invariably come away from those experiences neither smarter nor more inspired, just older and a bit sadder.

If most presentations we suffer resemble Soviet-style brutalist architecture, this week’s guest, Nolan Haims, is like whoever designed Notre Dame, or maybe the Sydney Opera House. His designs are elegant, clever, and most important, they help the audience learn. Nolan has been a master of presentation design for over two decades. He’s the founder of Nolan Haims Creative, and he’s the former Vice President and Director of Presentation for the global PR giant Edelman. He is also co-host of The Presentation Podcast.

Nolan talks to Eric about how anyone can create presentations that appeal to the hearts and minds of their audience, uttering the phrase that may go down in Let’s Hear It History – “make your content like a Twinkie.” Have a listen to find out the secret to that epic concept. (And listen for a special little surprise at the very, very end.)

 


 

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