Sean Kelly is one of the sharpest marketing minds Eric has ever met — and he’s spent his career doing something all arts organizations dearly want to do: truly understand what their audiences want, align it with their own artistic vision, and set ticket prices accordingly.
Sean is the founder of Vatic, a dynamic pricing company for performing arts organizations. His genius is his ability to look at a mountain of data and pull out the story it’s trying to tell — then use that story to fill auditoriums and strengthen arts organizations.
If you work in or fund the arts, clear your calendar. But any nonprofit communicator can learn a ton from Sean. His ability to truly understand what his audience wants – and needs – is a great lesson for us all.
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